rueBLEU Product Marketing
Hit the sand with confidence. Fresh, flirty styles for every body.
Make the most out of your suits by mixing and matching. Create your own suits from different patterns, cuts, and colors. Stripes and florals. Polka-dots and pastels. Animal print and neons. You can never go wrong with a color blocked suit! Because your bikini doesn’t have to match, it just has to go!
From beach daze to date nights. rueBleu has the latest styles to take you from sun and surf to out on the town.
Branding for retailer rue21’s swimwear line. Hang tag and care label design.
Care label is made from a stretchy semi-transparent material and sewn into the suit.
Below are additional concepts from the creative process.
